As was stated in the Search Engine Solutions section of the Marketing Library, proper placement in the major search engines can be as important as your web site itself. More than 98% of all Internet users use at least one of the major seven search engines in order to find what they are looking for. In a recent study conducted by PromoteOne, a thousand people were asked how many times they click on "next ten", "next ten", and so on from any search result. The answer was not surprising, most people only click "next ten" an average of 3.6 times in order to find what they are looking for. If your web site is not listed in the top 36 spots of the search results, the odds of your web site being found from that search engine are close to non-existent.

Each search engine is very different in what it looks for to determine relevancy toward a particular search word or phrase. Therefore, it is extremely important that you know as much as you can about each of the major search engines and their idiosyncrasies before attempting to index or re-index your web site.

In the Search Engine Solutions section we already introduced you to many of the search engine basics, including proper titles and meta names; however, this is far from a complete explanation of the variables which determine a good listing. To give you a better understanding of search engines, we have brought in the help of an expert, PromoteOne.

PromoteOne
PromoteOne, a search engine research company, has authored a book titled The Step by Step Guide to Successfully Promoting a Web Site. The guide describes in detail everything you need to know about each of the major search engines to obtain a higher ranking.

PromoteOne has created a special section on their web site that includes a host of frequently asked questions about search engines and other useful information. In addition, PromoteOne is making The Guide available to our Resellers for $65.00, more than 30% off its retail price.

Without question, search engines, and more importantly your proper use of them, will help contribute to your success on the Internet, as well as the success that your clients enjoy. We encourage you to take advantage of this service, as well as the other valuable information contained within the Marketing Library.