Search Engine Submissions
The Internet, just like any industry, is all about being found.
You can have the best hosting solution in the world, but
without proper search engine placement, your site will go unnoticed
by potential clients. This section is dedicated to providing you
with some useful information about using search engines to make your
Internet site more accessible to potential clients, or in other words
creating a "findable" online presence.
Search Engines can be one of the most helpful and effective free
Internet tools available for advertising your web site to the world.
An effective listing on a high profile search engine can often be the
difference between your company being found by potential clients or
remaining a mystery on the Internet.
There are two main ways to add your web site to search engines or
directories:
These methods are both discussed below.
Submission Services
Literally hundreds of companies have been created to simplify the process
of submitting your web site to multiple search engines at one
time using a single submission form. We would like to point out one such
company that offer excellent submission services, including limited free
submission services.
NetAnnounce
NetAnnounce
is an easy-to-use service that provides quick
submission to the top search engines. NetAnnounce offers
several services including a free submission service along with its
Gold and Premier services.
Other submission services include:
Do It Yourself
The trusted way to submit your web site to the search engines
is to complete the submission form for each individual search engine
(see the short list below). Although still effective, this process
can quickly become quite time consuming, especially if you are adding
your web site to numerous different search engines. However, despite
the time necessary, many companies still choose to follow this
submission route in an effort to take advantage of the different
specifications and search criteria of the individual search engines.
All Search Engines are not created equally
The individual search engines are fashioned using a different set of
criteria for searching the Internet. Some search engines send out
"spiders" that crawl the Internet searching for information to add
to their databases. Other search engines search the "meta names"
found in a web site's source code, while other search engines
document the first 200 words of text found in a web site. Since
there are so many different sets of criteria that search engines
use, there is unfortunately no simple solution for getting the top listing
in each search engine. Because of this, we recommend that you
implement a variety of techniques including:
Description
Paragraph |
Develop a consistent
paragraph that accurately and
concisely describes the services your company has to offer.
Use this description paragraph in the submission forms for the
search engines. |
| Title |
Some search engines
simply search based upon the
title listed in the HTML code of your web site. Because of this,
your title should accurately describe what you want the customers
to know. For instance, a customer using a search engine to find
Virtual Servers will likely find "Pete's Virtual Servers" before
it finds "Pete's Page" - even if Pete has lots of information about
Virtual Servers in his page and meta names. |
| Meta Names |
Meta names are
a listing of keywords that outline
the services and products your company has to offer. These meta
names should be placed within the head section of the source code
of your document. For more information on these, please view the
meta names contained in the source code of any web site. |
| Body Text |
Since many search
engines simply search the first
200 or so words of a web site, it is important to include as many
of the keywords you listed in your meta names in the beginning body
text of your web site. For companies seeking to market
Internet hosting services, care should be taken to include reference
to these services in the beginning of a web site's entry page. |
Major Search Engines
Over 95% of all links come from the following locations:
For more information about how to get a better listing in each of
the specific search engines, you may want to visit our
Search Engine Experts section.
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