Marketing On The Internet

[Marketing Basics] [Demographics] [Online Resources] [Search Engines] [Public Relations]

Search Engine Solutions

The Internet, just like any industry, is all about being found. Our Resellers have the best hosting solutions in the world to offer their clients; however, too often their sites go unnoticed by potential clients. This section is dedicated to providing you with some useful information about using search engines to make your Internet site more accessible to potential clients, or in other words creating a "findable" online presence.

Search Engines can be one of the most helpful and effective free Internet tools available for advertising your web site to the world. An effective listing on a high profile search engine can often be the difference between your company being found by potential clients or remaining a mystery on the Internet.

There are two main ways to add your web site to search engines or directories:

These methods are both discussed below.

Submission Services
Proper placement in the major search engines can be as important as your web site itself. More than 98% of all Internet users use at least one of the major seven search engines in order to find what they are looking for. In a recent study conducted by PromoteOne, a thousand people were asked how many times they click on "next ten", "next ten", and so on from any search result. The answer was not surprising, most people only click "next ten" an average of 3.6 times in order to find what they are looking for. If your web site is not listed in the top 36 spots of the search results, the odds of your web site being found from that search engine are close to non-existent.

Each search engine is very different in what it looks for to determine relevancy toward a particular search word or phrase. Therefore, it is extremely important that you know as much as you can about each of the major search engines and their idiosyncrasies before attempting to index or re-index your web site.

In the Search Engine Solutions section we already introduced you to many of the search engine basics, including proper titles and meta names; however, this is far from a complete explanation of the variables which determine a good listing. To give you a better understanding of search engines, we have brought in the help of an expert, PromoteOne.

Literally hundreds of companies have been created to simplify the process of submitting your web site to multiple search engines at one time using a single submission form. We would like to point out one such company that offer excellent submission services, including limited free submission services.

NetAnnounce is an easy-to-use service that provides quick submission to the top search engines. NetAnnounce offers several services including a free submission service along with its Gold and Premier services.

Other submission services include:

Do It Yourself
The trusted way to submit your web site to the search engines is to complete the submission form for each individual search engine (see the short list below). Although still effective, this process can quickly become quite time consuming, especially if you are adding your web site to numerous different search engines. However, despite the time necessary, many companies still choose to follow this submission route in an effort to take advantage of the different specifications and search criteria of the individual search engines.

All Search Engines are not created equally
The individual search engines are fashioned using a different set of criteria for searching the Internet. Some search engines send out "spiders" that crawl the Internet searching for information to add to their databases. Other search engines search the "meta names" found in a web site's source code, while other search engines document the first 200 words of text found in a web site. Since there are so many different sets of criteria that search engines use, there is unfortunately no simple solution for getting the top listing in each search engine. Because of this, we recommend that you implement a variety of techniques including:

Develop a consistent paragraph that accurately and concisely describes the services your company has to offer. Use this description paragraph in the submission forms for the search engines.
Title Some search engines simply search based upon the title listed in the HTML code of your web site. Because of this, your title should accurately describe what you want the customers to know. For instance, a customer using a search engine to find Virtual Servers will likely find "Pete's Virtual Servers" before it finds "Pete's Page" - even if Pete has lots of information about Virtual Servers in his page and meta names.
Meta Names Meta names are a listing of keywords that outline the services and products your company has to offer. These meta names should be placed within the head section of the source code of your document. For more information on these, please view the meta names contained in the source code of any web site.
Body Text Since many search engines simply search the first 200 or so words of a web site, it is important to include as many of the keywords you listed in your meta names in the beginning body text of your web site. For companies seeking to market Internet hosting services, care should be taken to include reference to these services in the beginning of a web site's entry page.

Major Search Engines
Over 95% of all links come from the following locations:

WebbResources - 3679 Mallard Drive, Highlands Ranch, CO 80126 - (720) 427-8250

All contents copyright © 1995-2020, WebbResources